The book on building a business website that does the work it's supposed to do — qualifying leads, converting visitors, supporting sales — rather than serving as a digital brochure. Covers the structural moves: the homepage that earns the next click instead of the back button, the about/services pages that handle objections proactively, the contact and conversion paths designed for the customer rather than the org chart, and the SEO foundations that prevent traffic from leaving the site at first impression. Built for the small business owner or marketing lead whose website is the single biggest sales asset and isn't performing like one.

The pre-launch and quarterly-review checklist for any business website. Walks through the conversion path verification (does the most important call-to-action actually work, on every device, every browser), the trust signal audit, the SEO basics that have to be in place (title tags, meta descriptions, schema, the technical fundamentals), the speed and mobile checks, and the analytics tracking verification. Run before launch and every quarter after. Most sites have at least three issues at any given time; the checklist surfaces them before they show up as bad numbers.

The detailed framework behind the ebook. Walks through site planning (information architecture from customer-need first), build (the structural decisions that affect conversion), trust-building (the signals that matter at each stage of the visit), conversion optimisation (the moves that actually move the rate), and ongoing performance monitoring. Worked example across one full website project from blank to live. Pair with the prompt pack for the AI-assisted parts and the toolstack for platform choices.

Working prompts for the AI-assisted parts of building a business website: the homepage hero copy generator (with the structural rules that produce useful output), the FAQ extraction from customer support tickets, the meta description writer that's optimised for click-through, the landing page critique tool (paste a URL, get the structured analysis). Each prompt comes with input/output format. Tested across Claude and ChatGPT. Focuses on the analytical and structural work where AI helps; skips the 'write all my website copy' prompts that produce content nobody reads.

The platforms that compose into a working website operation at small-business scale: CMS choice (WordPress versus Webflow versus Framer versus Squarespace, with the trade-offs that emerge at year two not week one), the analytics layer (the choices that go beyond GA4), the conversion-tracking infrastructure, and the SEO tooling at different stages. Names specific platforms with current pricing and integration notes. Skips the 'all the website tools' format — there are 10-12 that actually matter for most businesses.

Most business websites are built by improvising design choices and checking off pages, then quietly underperforming because the operator never did the upfront strategy work. The workbook format catches that gap: the operator works through the strategy decisions before touching a page builder. This workbook sequences the practice: the strategic-planning exercises that define what the website is actually for (versus the vague "online presence"), the competitive-analysis frameworks that catch what competitors are doing well and where the gaps sit, the page-by-page planning that prevents the random-content problem, the conversion-architecture work that maps visitors to the actions that matter, the ROI-calculation models that keep design decisions tied to real outcomes, and the implementation-and-launch sequence that turns the workbook into a live site. Pair with the websites-mastery ebook for the strategic frame; this workbook is the build-it layer.